Fifth Blog - Public Service Broadcasting Now and in the Future - Audience Attitudes

FIFTH BLOG ENTRY

TITLE: Public Service Broadcasting Now and in the Future - Audience Attitudes

The title of the research project does accurately describe the research project. The entire document does talk about the public service broadcasting now and in the future. On the Executive Summary on of the points which are to be discussed in the report project is the role of broadcasting and the importance of public service broadcasting.

INTRODUCTION:

The research introduction does it make the purpose of the research project clear. When looking at point 3.2 Research objectives it does make the purpose clear it outlines research objectives clearly  

 This statement from the project “The overarching aim of the research was to understand audience behaviour and attitudes in relation to public service broadcasting and plurality” gives clarity on the purpose of the research.

STATEMENT OF THE PROBLEM:

This research project does not properly introduce the research problem. It only indicates the objectives and purpose of the research.  What comes closely to the research problem is the statement in the background information “The purpose of the research is to help inform the BBC’s submission to Ofcom’s second” this is not a clear research problem.

PURPOSE OF THE STUDY:

The reason for conducting the research is been explained in the research project. The statement in the research project, “The purpose of the research is to help inform the BBC’s submission to Ofcom’s second review of public service broadcasting, currently underway.” explains the reason for conducting the research.

THE RESEARCH QUESTION:

1 The research question is not clear. The author only has a research purpose and not research question.

2 Because there is no clear research question, author couldn’t justify the importance of this question to the scholarly community?

LITERATURE REVIEW:

There is no clear evidence of the fact that the has  author examined the relevant literature on the topic and persuasively explained why the research question posed has not yet been satisfactory answered?

THEORETICAL FRAMEWORK

Point 3.3 Research methodology describes theoretical framework of the research, the framework of the research is that It was decided that a two-stage methodology best suited the needs of the research: The research will be conducted in two phase.

RESEARCH APPROACH:

There is no clear evidence of how does the author explain and justify the contribution s/he will make with the research.

The research will be conducting the research in two phases.

The first phase would explore, in depth, attitudes held on a broad range of issues relating to public service broadcasting and plurality. It would also seek to understand the reasons underpinning any stated views.The second phase would then take forward the key issues with a view to generating statistically robust findings.

In this first phase research, the deliberative workshops ran for four hours per session. Six workshops were conducted, each comprising 20-22 participants, with the sample across all six workshops totalling 126, this statement from the research indicates that sampling was involved

The population of the sample is draw from the following dimensions

Age

• Gender

• Socio-economic grade

• Amount of TV watched

• TV platform

• Attitude to the BBC

• Internet access

• Ethnicity

With most researches a data collection instrument is needed. Data was collected by using quantitative research technique which comprised of a face-to-face and an online questionnaire survey, using the questions for almost a month. The data from the two techniques was merged

 Reliability and validity was not accounted for, the researcher went straight to interpreting data once data was collected.

RESULTS:

The results are fairly presented clearly in the text, tables and figures. The stats are clearly explained and they do make sense.

DISCUSSION:

 They are results explained in relationship to the theoretical framework but not in relation to research questions, but there is a relation to the significance to media studies.

CONCLUSION:

There are no clear recommendations for future research and policymakers. The research does share new information that can be used by future researchers.